Vietnam Startup OEM Customization – From Concept to Shelf

Vietnam Startup OEM Customization – From Concept to Shelf

Background:

A startup in Vietnam planned to launch its own brand of portable projectors, targeting outdoor and mobile office use. However, it lacked hardware development experience and supply chain resources.

Challenges:

• Needed to define product appearance, logo, packaging, and firmware language from scratch
• Initial order quantity was only 50 units – many large factories were unwilling to take such a small order
• Strict delivery deadline: no more than 40 days from design confirmation to first shipment

Solution:

Zijing Optoelectronics initiated an OEM customization process:

• Provided two existing models for selection, then customized enclosure color and logo via laser engraving
• Delivered samples within 3 days and confirmed packaging design and English user manual within 1 week
• Assigned a dedicated project manager to follow up with weekly progress reports
• Completed the 50‑unit order in just 32 days

Results:

• The customer’s product was listed on a local e‑commerce platform, received a 4.6‑star rating, and sold out the first 50 units in two weeks

• The customer has since placed multiple repeat orders, with total purchases exceeding 5,000 units

  A long‑term exclusive supply agreement was established, making Zijing the designated OEM factory for the brand